Transformational Potential of Generative AI
Description
GenAI is revolutionizing our interaction with technology, enabling natural language communication with computers, a stark contrast to traditional programming languages. This innovation extends beyond dialogue into generating new content across various formats like text, images, audio, and videos, all without the need for specialized programming knowledge. The accessibility of GenAI, often at little to no cost, democratizes its benefits. Unlike previous technologies that automated repetitive tasks, GenAI ventures into creative domains, executing complex tasks with minimal human intervention. Its implementation could increase annual labor productivity growth by approximately 1.5% over a decade, potentially boosting the global GDP by 7%. Goldman Sachs strategists Ryan Hammond and David Kostin suggest that productivity gains from GenAI could expand current capital growth trends in the United States, positively impacting the stock market, particularly the S&P 500 index. They forecast a potential 9% increase in the fair value of the S&P 500 due to GenAI’s influence. GenAI is poised to transform the labor market, potentially leading to job displacements. Approximately two-thirds of jobs in the U.S. are at risk of automation, with administrative and legal professions facing significant impacts. However, this shift also creates opportunities for new job roles and demands for different skill sets. To leverage GenAI’s potential, businesses, governments, and educational institutions must embrace it as a tool, investing in workforce training programs. Early data indicates that workers familiar with GenAI technologies are more likely to retain their jobs. As witnessed in the early 2000s with ICT, new technologies can lead to the creation of novel professions while boosting demand in service industries like healthcare and education. The impact of GenAI, whether disruptive or transformational, depends on its application, regulatory frameworks, and societal choices in managing these technologies. Policy makers should aim to create a regulatory environment that encourages GenAI usage while addressing concerns like data protection, AI ethics, and employment impacts.
Key Topics
- Democratization of Creativity and Innovation
- Economic Impact, Productivity Gains, and Stock Market Growth
- Transforming the Labor Market: Opportunities and Challenges
- Policy, Regulatory Frameworks, and Ethical Considerations
- Practical Applications and Case Studies Across Industries
- Generative AI in Education: A Paradigm Shift
- Beyond Hype: Addressing Challenges and Mitigation Strategies
Track Moderators

Dragan Vukmirović, Ph.D.
Full Professor
University of Belgrade – Faculty of Organizational Sciences Department of E-business

Marija Kuzmanović, Ph.D.
Full Professor
University of Belgrade – Faculty of Organizational Sciences Department of E-business