Adaptive Marketing and Strategic Communications in Disruptive Environments
Description
The development of AI and other emerging technologies has influenced the transformation of marketing and communications in recent years. The transformation process has put an emphasis on technologies, leaving many issues aside. People are increasingly concerned that AI will replace them in the workplace. This fear was heightened when researchers began to explore the creativity of AI. AI anxiety has emerged as a reaction to the fear of AI. However, a successful future requires the integration of both humans and digitals. Only in this way will the desired synergy create new value for consumers. Topics of interest include, but are not limited to:
Key Topics
- Human-centered digital marketing
- Humans and machines – the future of marketing communications
- Revolutionizing the retail strategy with AI
- Human-AI collaboration and customer service innovations
- Intelligent technologies and evolution of consumer behavior
- Toward a hyper-personalization based on AI
Track Moderators
Velimir Štavljanin, Ph.D.
Full Professor
University of Belgrade – Faculty of Organizational Sciences Department of Marketing Management and Public Relations
Vesna Damnjanović, Ph.D.
Full Professor
University of Belgrade – Faculty of Organizational Sciences Department of Marketing Management and Public Relations