Prof. Justin Paul

Dr. Justin Paul holds four Ph. D.s - from the University of Brighton, England, IIT, and two honorary Doctorates from Europe and Calcutta. He holds First Rank in the world, in Business Administration in the ScholarGPS Ranking of 3 Million scholars based on the Geometric Mean Index of Publications, Citations & H-Index in the Last 5 Years category.

A former Lecturer at the University of Washington and former Provost and Dean at NMIMS University, he is a professor at University of Puerto Rico, San Juan, USA, and an honorary Dean at SIMS, under the Catholic Diocese. He was a visiting professor at the University of Reading for 3 years. He holds Distinguished or honorary titles from Spain, Hungary, Poland, Korea, and France. He has been a visiting professor in 70+ countries and 400 universities, including MIT, University of Porto-Portugal, University of Queensland, University of Chicago, WU-Vienna, and at many Universities in Japan, England, Spain, Korea, Poland, Hungary, Germany, France, Croatia, China, Slovenia, and Lebanon.

He transformed the International Journal of Consumer Studies into a Q1 journal, with the highest Impact Factor and Cite score in the world, from a Q4 status as Chief Editor for six years. He has served as an Associate Editor with Journal of Business Research, European Management Review, European Management Journal, & Journal of Strategic Marketing.

Dr. Paul introduced the Masstige model and measure for branding, the CPP Model for internationalization, the SCOPE framework for small firms and the 7-P Framework for International Marketing. Widely recognized as the "Father of Modern Systematic Literature Reviews," he revolutionized the field by introducing the SPAR-4-SLR protocol, a rigorous framework designed to standardize the assembling, arranging, and assessing of scientific literature.

He pioneered highly influential organizing frameworks, most notably the TCCM (Theory-Context-Characteristics-Methodology) and ADO (Antecedents-Decisions-Outcomes) models, which have become gold standards for synthesizing complex research domains. Through his extensive publications and editorial leadership, he has transformed literature reviews from simple summaries into a sophisticated scientific methodology that identifies critical research gaps and sets the agenda for future inquiry.