Keynote Speakers

Dr. Justin Paul holds three Doctoral Degrees: a Ph.D. in Marketing from the University of Brighton, England, a Ph.D. in International Business from IIT Bombay, and an honorary doctorate from Calcutta. Since 2020, he has served as Chief Editor of the International Journal of Consumer Studies (IJCS), a top-tier Q1 journal.

A former faculty member of the University of Washington, he currently serves as a professor at the University of Puerto Rico, USA. He has held distinguished visiting professor positions at elite institutions worldwide, including the University of Reading (UK), Korea University, and Corvinus University of Budapest.

Ranked among the world's top 72 most-cited academics in Business & Economics (H-index 101), Professor Paul is internationally recognized for influential frameworks such as the Masstige Model for branding, the CPP Model for internationalization, and the TCCM approach for literature reviews.