Rethinking Marketing and Communication in the Post-COVID Era
Track moderator
Milica Kostić – Stanković, Ph.D.
POSITIONS
Full Professor
University of Belgrade – Faculty of Organizational Sciences
Department of Operations Research and Statistic
Description
The COVID-19 pandemic has led to changes at the global level that have affected marketing and communications strategies and tactics. Consumer behaviour has also undergone major changes, such as increased use of digital channels, paying more attention to healthy lifestyles, and expecting sustainable solutions from organizations. To meet the challenges of change and ensure the survival and growth of businesses, marketing and communications managers utilize modern digital technologies and data to transform their businesses and provide sustainable solutions.
Key topics
- Smart Technologies and New Models of Strategic Marketing and Communications
- Personal Selling Proposition – The Future of Data-Driven Marketing
- Quantifying Consumer Megatrends for Smart Marketing Products, Retail and Messaging
- Agile Marketing Management
- People Vs Planet – Sustainable Marketing and Communication Response
- Digital Ready Brands – From Revolution to Evolution of Brand Management
- COVID-Driven Changes in Corporate Communications
- Ethical Challenges of Big Data Analytics, Targeting and Communication
- Media and Content Strategies for Engaging Digital Natives
- Employer Branding – The Role of Digital Marketing and Communications
- Tech-driven Trends in Omnichannel Sales and Marketing
The United Nations Sustainable Development Goals web site: https://www.un.org/sustainabledevelopment/
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