Responsible Integration and Ethical Landscape of Human-Digital Interaction in Business Communication
Moderators
Tamara Vlastelica, Associate Professor
University of Belgrade – Faculty of Organizational Sciences
Dušan Barać, Full Professor
POSITION
Vice-Dean for Digital Development
University of Belgrade – Faculty of Organizational Sciences
Description
Panel Discussion: Responsible Integration and Ethical Landscape of Human-Digital Interaction in Business Communication
Topic: This panel discussion will delve into the responsible integration of artificial intelligence (AI) in business communication, focusing on the ethical considerations and evolving landscape of human-digital interactions. As AI technologies become increasingly prevalent, it is crucial to examine their impact on organizational communication processes, competencies required by professionals, client and consumer expectations, associated risks, and the ethical and legal implications of AI deployment.
Objectives:
- To explore the current applications of AI in business communications and the resulting transformations in organizational communication processes.
- To identify the new competencies that managers and communication professionals need to effectively integrate AI into their operations.
- To understand how the widespread use of AI tools has shifted client and consumer expectations.
- To discuss the new risks introduced by AI tools, how these risks manifest, and strategies for proactive prevention to avoid potential crises.
- To examine the key ethical and legal questions arising from the extensive application of AI in business and communication.
- To highlight the role of collaboration between the academic sector and industry in addressing the changes and challenges brought by AI in the business sector.
Format: Panel
Panelists
Đorđe Krivokapić
Associate Professor at Faculty of Organizational Sciences, Belgrade
Lea Stanković
POSITION
Executive Director at Communis
Ivan Pribićević
POSITION
Director at Simplify
Miloš Skokić
POSITION
Co-founder of Žiška
The United Nations Sustainable Development Goals web site: https://www.un.org/sustainabledevelopment/
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