Entrepreneurship and SME in the Digital Age

Track moderator 1

Jasmina Omerbegović-Bijelović, PhD

Professor at the Faculty of Organizational Sciences (FOS), University of Belgrade (UB)


  • Founder and Head of Master’s degree module „Entrepreneurial management of SME“ (until 2004) – at FOS, UB;
  • Manager of the Centre for Entrepreneurship and SME Management (since 2006) – at FOS, UB;
  • Professor at FOS (UB) – teaching and publishing on the following topics: entrepreneurship and SME management, business opportunities, business planning, entrepreneurial ventures, startups, franchizing, quality improvement (of entrepreneurial SME management) and problem solving, entrepreneurship in the public sector, etc.

Track moderator 2

Vladimir Marinković, PhD

CEO od SUNCE Marinković, the leading company in the region for the manufacture of windows and doors


  • Member of the Association of family firms in Kragujevac “InFusoin” Group
  • Member od German-Serbian Chamber of Commerce, IHK
  • Expert and trainer in the field of branding and sales for many organisations (EBRD, OSCE, Fiat, NGO SPARK, RBC Kragujevac, University of Kragujevac, DR Gilbert Center, Rehau, SunBussinesAcademy…)


National modern day economy should be competitive in the global market in terms of business ideas, organizational principles, information, etc. In order to survive (read: export!), it is necessary to ensure the targeted product and/or service quality standards, as well as to minimize costs, deadlines, unused managerial reserves, etc. Entrepreneurship is one of the most promising ways to succeed in this, since it ensures: a) recognition and use of business opportunities in the new (especially digitalized) business environment through connections/chains/grids/networks; b) creation and implementation of original solutions for products and services, processes, resources and business systems structures and c) solving of business/managerial problems and improving management quality for all business systems, as well as SMEs. New business ideas, products/services, jobs (and workplaces), values, and new inspiration for growth, development and survival in a dynamic environment are generated as a result.
To achieve the above mentioned goals, researchers ought to focus on: a) personal characteristics and competencies of an entrepreneur; b) support (of the state, large companies, SME business partners); c) creativity, innovation, partnership and networking; d) problem solving and quality improvement in managing all objects and processes (by value analysis, value engineering, rationalization, innovation, creation and other ways of driving quality forward) in companies and the economy (with other non-economic areas of the society as the consumer and value creator) , but particularly in SMEs.
In this track of SymOrg 2018, the results of original research and recommendations for improving the entrepreneurial culture and practice in Serbia (and wider) are expected – through the following and other entrepreneurial strands/topics/areas.

Date and time

9th June, 09:00 – 11:00, Lovćen 

Key topics

  • Entrepreneurship – Models, Resources, Tools and Values for Stakeholders
  • Entrepreneurship Strands
  • SME Management and Development in the Digital Age
  • Support for Entrepreneurship and SME Business
  • Business Ideas and Entrepreneurial Opportunities
  • Entrepreneurship Theory and Practice for Business Ideas, New Working Places and Exporting
  • Entrepreneurial Education and Literacy
  • SME Networking in the Digital Age
  • Entrepreneurial Undertaking and Business Plans

List of papers


April 29 Deadline for paper submission
May 15 Notification of paper acceptance
May 30 Deadline for early-bird registration
June 4 Deadline for standard registration
June 07 - 10 Symposium