Digital Trends in Marketing and Strategic Communications
Track moderator
Milica Kostić-Stanković, PhD
POSITIONS
- Head of the Department for Marketing Management and Public Relations
- Author of more than 10 books in the field of marketing and communications; consultant for numerous domestic and international institutions and guest lecturer at several faculties within the University of Belgrade and at academic institutions in the region; awarded for outstanding achievements and contribution to marketing and communication theory and practice
- Member of the European Marketing Academy, Public Relations Society of Serbia and the co-founder of Serbian Marketing Association
Ana Langović Milićević, PhD
POSITIONS
- State Secretary of the Ministry of Education, Science, and Technological Development of the Republic of Serbia
- Member of the Entrepreneurship Research and Education Network (ERENET), Senate of the University of Kragujevac
- Head of the Department for Business Economics and Vice-dean for Finance and Human Resources at Faculty of Hotel Management and Tourism in Vrnjačka Banja, University of Kragujevac
- Author of more than 100 scientific papers and several books
Anja Vujnović, MSc
JUBMES banka a.d. Beograd
POSITIONS
- Marketing Manager of JUBMES banka a.d. Beograd responsible for developing and implementing marketing and PR strategies, corporate communication and retail/corporate marketing activities and campaigns, new products development and implementation, organizing and developing CSR projects and planning and organizing special events.
- Published author and guest lecturer at conferences and seminars.
Description
Marketing and strategic communication are bearing witness to digital transformation of both business operations and consumer behavior. Proactive approach to these processes asks for understanding and embracing of the following trends: data-driven marketing, social media revolution, the increase of mobile consumption and mobile marketing, and the rise of content marketing and earned media. Participants in this track will review the effectiveness of permission vs. interruption marketing, with special emphasis on key performance indicators of all marketing and strategic communication efforts. The discussion will aim to address the challenges of integrating digital and traditional marketing channels and activities.
Date and time
9th June, 11:30 – 13:30, Srbija 1
Key topics
- Social Media Marketing Strategies and Tactics
- Data-Driven PR Strategies
- Crowdsourcing in Brand Marketing
- Digital Storytelling in Brand Management
- Strategic Digital Communications
- Content Marketing
- Influencer Marketing
- Digital Crisis Communications
- Event Management
- Online Behavioral Marketing
- Customer Engagement in Digital Communication
- Integration of Online and Offline Communications in Public Relations
List of papers
The United Nations Sustainable Development Goals web site: https://www.un.org/sustainabledevelopment/
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