Digital Trends in Marketing and Strategic Communications

Track moderator

Milica Kostić-Stanković, PhD

Professor at the Faculty of Organizational Sciences, University of Belgrade


  • Head of the Department for Marketing Management and Public Relations
  • Author of more than 10 books in the field of marketing and communications; consultant for numerous domestic and international institutions and guest lecturer at several faculties within the University of Belgrade and at academic institutions in the region; awarded for outstanding achievements and contribution to marketing and communication theory and practice
  • Member of the European Marketing Academy, Public Relations Society of Serbia and the co-founder of Serbian Marketing Association


Ana Langović Milićević, PhD

Ministry of Education, Science and Technological Development of the Republic of Serbia


  • State Secretary of the Ministry of Education, Science, and Technological Development of the Republic of Serbia
  • Member of the Entrepreneurship Research and Education Network (ERENET), Senate of the University of Kragujevac
  • Head of the Department for Business Economics and Vice-dean for Finance and Human Resources at Faculty of Hotel Management and Tourism in Vrnjačka Banja, University of Kragujevac
  • Author of more than 100 scientific papers and several books

Anja Vujnović, MSc

JUBMES banka a.d. Beograd


  • Marketing Manager of JUBMES banka a.d. Beograd responsible for developing and implementing marketing and PR strategies, corporate communication and retail/corporate marketing activities and campaigns, new products development and implementation, organizing and developing CSR projects and planning and organizing special events.
  • Published author and guest lecturer at conferences and seminars.


Marketing and strategic communication are bearing witness to digital transformation of both business operations and consumer behavior. Proactive approach to these processes asks for understanding and embracing of the following trends: data-driven marketing, social media revolution, the increase of mobile consumption and mobile marketing, and the rise of content marketing and earned media. Participants in this track will review the effectiveness of permission vs. interruption marketing, with special emphasis on key performance indicators of all marketing and strategic communication efforts. The discussion will aim to address the challenges of integrating digital and traditional marketing channels and activities.

Date and time

9th June, 11:30 – 13:30, Srbija 1 

Key topics

  • Social Media Marketing Strategies and Tactics
  • Data-Driven PR Strategies
  • Crowdsourcing in Brand Marketing
  • Digital Storytelling in Brand Management
  • Strategic Digital Communications
  • Content Marketing
  • Influencer Marketing
  • Digital Crisis Communications
  • Event Management
  • Online Behavioral Marketing
  • Customer Engagement in Digital Communication
  • Integration of Online and Offline Communications in Public Relations

List of papers


April 29 Deadline for paper submission
May 15 Notification of paper acceptance
May 30 Deadline for early-bird registration
June 4 Deadline for standard registration
June 07 - 10 Symposium