Digital Trends in Marketing and Strategic Communications

Track moderator

Milica Kostić-Stanković, PhD

professor at the Faculty of Organizational Sciences, University of Belgrade

POSITIONS

  • Head of Department of Marketing Management and Public Relations
  • Author of more than 10 books in the field of Marketing and communications; consultant for numerous domestic and international institutions and guest lecturer at several faculties within University of Belgrade and regional universities; awarded for outstanding achievements and contribution to marketing and communication theory and practice
  • Member of European Marketing Academy, Public Relations Society of Serbia and co-founder of Serbian Marketing Association

Description

Marketing and strategic communication are witnessing digital transformation of both business operations and consumer behavior. Proactive approach to these processes demands understanding, embracing and leading the trends such as: data driven marketing, social media revolution, increase of mobile consumption and mobile marketing, the rise of content marketing and earned media.Participants will review the effectiveness of permission Vs interruption marketing, with special emphasis on key performance indicators of all marketing and strategic communication efforts. The goal of discussion is to address the challenge of integrating digital and traditional marketing channels and activities.

Date and time

Will be announced soon.

Key topics

  • Social Media Marketing Strategies and Tactics
  • Data-Driven PR Strategies
  • Crowdsourcing in Brand Marketing
  • Digital Storytelling in Brand Management
  • Strategic Digital Communications
  • Content Marketing
  • Influencer Marketing
  • Digital Crisis Communications
  • Event Management
  • Online Behavioral Marketing
  • Customer Engagement in Digital Communication
  • Integration of Online and Offline Communications in Public Relations

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April 23 Deadline for paper submission
May 7 Notification of paper acceptance
May 18 Deadline for early-bird registration
June 1 Deadline for standard registration
June 07 - 10 Symposium