Rethinking Marketing and Communication in the Post-COVID Era

Track moderator

Milica Kostić – Stanković, Ph.D.

 

POSITIONS

Full Professor
University of Belgrade – Faculty of Organizational Sciences
Department of Operations Research and Statistic

Description

The COVID-19 pandemic has led to changes at the global level that have affected marketing and communications strategies and tactics. Consumer behaviour has also undergone major changes, such as increased use of digital channels, paying more attention to healthy lifestyles, and expecting sustainable solutions from organizations. To meet the challenges of change and ensure the survival and growth of businesses, marketing and communications managers utilize modern digital technologies and data to transform their businesses and provide sustainable solutions.

Key topics

  • Smart Technologies and New Models of Strategic Marketing and Communications
  • Personal Selling Proposition – The Future of Data-Driven Marketing
  • Quantifying Consumer Megatrends for Smart Marketing Products, Retail and Messaging
  • Agile Marketing Management
  • People Vs Planet – Sustainable Marketing and Communication Response
  • Digital Ready Brands – From Revolution to Evolution of Brand Management
  • COVID-Driven Changes in Corporate Communications
  • Ethical Challenges of Big Data Analytics, Targeting and Communication
  • Media and Content Strategies for Engaging Digital Natives
  • Employer Branding – The Role of Digital Marketing and Communications
  • Tech-driven Trends in Omnichannel Sales and Marketing

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Will be announced shortly
April 15, 2024
Deadline for paper submission
May 10, 2024
Notification of paper acceptance
June 5, 2024 Deadline for early-bird registration
June 9, 2024 Deadline for Doctoral Colloquium application
June 12, 2024 Deadline for late registration
June 12-15, 2024 Symposium at Zlatibor
September 15, 2024 Deadline for paper submission (International/National Monograph)
October 15, 2024 Notification of paper acceptance
Will be announced shortly

9 SDGs:

The United Nations Sustainable Development Goals web site: https://www.un.org/sustainabledevelopment/

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