Keynote speakers

Branislav Vujović

Branislav Vujović is the founder and the president of New Frontier Group, a leader in digital transformation of companies in Central and Eastern Europe and beyond. Established in 2006, the Group currently has 2,400 highly qualified employees and direct subsidiaries in 17 countries worldwide. In addition to his overall managerial role in New Frontier Group, Mr Vujović is in charge of investor relationship, M&A and group strategy, with special focus on innovation and digital transformation.

Mr Vujović graduated from the Faculty of Organizational Sciences, University of Belgrade, with a degree in information technologies. His professional background includes managing positions in two multinational companies operating in Central and Eastern Europe: the Area Manager position in EMC Corporation (2000- 2006) and the Senior Vice President position in Computer Associates – CA (1986 to 2000).
Mr. Vujović was born in Belgrade in 1955.

The current focal point of Mr. Vujović’s work is digital revolution and its impact on industrial enterprises, especially on digital business models and innovation.  His views on this topic can be followed on New Frontier Group’s blog ( and on YouTube ( Mr Vujović regularly writes articles on digital economy (for Srpska Ekonomija, Controlling, Biznis Magazine, NiN, Nedeljnik, Elevate, Blic, Globe Magazine, Internet Ogledalo, The Missing Link, The Russian magazine The Globe Executive, Politika, Kapital) and participates in conferences and panels regarding this topic. He is the author and the moderator of Digitalna ekonomija, a TV show broadcast on N1 TV channel. Mr Vujović is also a lecturer in Digital Business Models at IEDC Bled School of Management and PwC Academy in SEE.

Mr. Vujović was born in Belgrade in 1955. He is married and a proud father of two daughters.

TAN, Soo Jiuan

Soo Jiuan Tan (PhD (Marketing), Washington University, St. Louis) is Associate Professor (Marketing) at the NUS Business School, National University of Singapore. Her research is in the areas of international market entry strategies, consumer values and lifestyles, parallel importing, game theoretic applications in marketing, and new product management. She has published in leading international journals and is also the co-author of six books: Seven Faces of Singaporeans, Competing for Markets: Growth Strategies for SMEs, Understanding Singaporeans: Values, Lifestyles, Aspirations and Consumption Behaviors, The Wellbeing of Singaporeans, Happiness and Wellbeing: The Singaporean Experience, and Happiness, Wellbeing and Society (forthcoming).

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Katri Kerem

Katri Kerem is a professor of marketing and head of the marketing and communication department at the Estonian Business School. She holds a PhD in economics from the Tallinn University of Technology, School of Economic and Business Administration. Before joining the academic world she has several years of work experience in advertising and marketing.
Mrs. Kerem has worked in Saatchi and Saatchi Estonia and for a large food wholesale company in Estonia as a head of marketing.

Her main academic expertise is in the fields of marketing communication, consumer behavior and digital marketing. Professor Kerem has conducted research on adoption of innovative e-services, adoption of new currencies and athlete branding among other topics. More recently she has initiated a research project looking into the links between food advertising, eating habits of children and health consequences.

Katri Kerem has been teaching social media in the IAE Aix-Marseille Graduate School of Management and Vienna School of Business and Economics. She also runs a small consulting company that focuses on training small entrepreneurs and developing regional business.

April 29 Deadline for paper submission
May 15 Notification of paper acceptance
May 30 Deadline for early-bird registration
June 4 Deadline for standard registration
June 07 - 10 Symposium