Creativity, Innovation and Intellectual Capital in the Digital Age

Track moderator

Biljana Stošić, PhD

Professor at the Faculty of Organizational Sciences, University of Belgrade


  • Biljana Stošić, PhD, is full professor at the University of Belgrade, Faculty of Organizational Sciences. Her research area is oriented towards Innovation Management, Innovation Projects, New Product/Service Design and Development, Intellectual Property and Knowledge-based Systems
  • She is leading the project aiming at high education development in the field of Technology and Innovation Management supported by ICT


Jelena Borocki, PhD

Associate Professor at the Faculty of Technical Sciences, University of Novi Sad


  • Head of „Innovation and Entrepreneurship“ Study Module and of Master Academic Studies „Engineering Innovation“ Study Programme at Department of Industrial Engineering and Management, Faculty of Technical Sciences, University of Novi Sad
  • Project Advisor at Enterprise Europe Network Serbia
  • Key Account Manager for SME Instrument beneficiaries in Republic of Serbia


Đorđe Marović

Director of Wireless Access Network Department at Telekom Srbija a.d.


Not many words are needed to explain the importance of innovation when competitive pressures oblige companies to continually innovate in order to sustain profitable growth and business success. The need for creative problem solving becomes a necessity since more and more management problems require creative insights for finding suitable solutions. In addition, creativity is an inevitable input of creative industries while the output can be identified as intellectual property. Rapidly developing companies have adjusted their models for idea-to-launch process by embedding different approaches and principles which made them better, faster and more productive, presenting Next-Gen models and supporting platforms (open, agile, lean).

Date and time

9th June, 09:00 – 10:30, Romanija 2

Key topics

  • Creativity and Design Thinking
  • Tools and Techniques for Creative Thinking and Problem Solving
  • Digitalization in Creative Industries
  • Intellectual Property
  • Reporting and Valuation of Intellectual Capital
  • Tracking the Value of Intangibles
  • Business Innovation
  • Online Platforms for Ideation and Open Innovation
  • NextGen Models for Managing Innovation Projects

List of papers


April 29 Deadline for paper submission
May 15 Notification of paper acceptance
May 30 Deadline for early-bird registration
June 4 Deadline for standard registration
June 07 - 10 Symposium